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Case study · Social media

When you see Brisa everywhere.

    urbanistas

    Português

    Case study · Social media

    When you see Brisa everywhere.

    Brisa · Marketing

    § 1 The concept

    Think

    As a way of answering our users’ most frequent question, "Where can I find Brisa on the mainland?", and as part of the social media management urbanistas has done for this brand since 2021, we decided to create a digital campaign that would answer it. Under the motto "Quando vês Brisa em todo o lado!" (When you see Brisa everywhere!), the campaign, together with a website listing every point of sale of Brisa in mainland Portugal, shows "visions" of Brisa on national monuments, as if the user wanted a Brisa so much that they already see it everywhere.

    § 2 Final work

    Create

    The red tower of a suspension bridge, seen from below against the blue sky, its top shaped like a bottle, with a purple cap and the Brisa Maracujá label. On the left, “Quando vês Brisa em todo o lado!”.A monumental stone arch with a clock, between yellow façades and a cobbled street, at sunset, with the Brisa Maracujá label across the archway and, behind, an equestrian statue. On the left, “Quando vês Brisa em todo o lado!”.
    Fig. 1 “Quando vês Brisa em todo o lado!”: the posts for Lisbon.
    A crenellated stone tower with arcades, among trees, ending in a bottle neck with a purple cap, and the Brisa Maracujá label around it. On the left, “Quando vês Brisa em todo o lado!”.A bottle-shaped stone tower, with battlements, a purple cap and the Brisa Maracujá label, on a path along walls over rocks, with mist and a castle on the hill behind. On the left, “Quando vês Brisa em todo o lado!”.
    Fig. 2 “Quando vês Brisa em todo o lado!”: the posts for Sintra.
    A granite archway between blue and white tile panels, the pillar above it making a bottle neck with a purple cap and the Brisa Maracujá label over the door, which opens onto a station concourse. On the left, “Quando vês Brisa em todo o lado!”.
    Fig. 3 “Quando vês Brisa em todo o lado!”: the post for São Bento.

    § 3 Fact sheet

    Social media management since 2021

    § 4 People involved

    • Nuno Serrão, Creative Director
    • Andreia Rodrigues, Designer
    • Ana Bettencourt, Designer
    • Susana Sousa, Brand Manager Coral
    • João Rodrigues, Marketing Director, ECM

    Contacts

    Phone
    965 723 315
    Email
    info@urbanistas.pt
    Address
    Startup Madeira, EV 167, Campus da Penteada, 9020-105 Funchal
    Instagram
    @urbanistas.pt