Case study · Branding

The new identity of Cubic.

Cubic · Design

Abstract

Cubic is a new Madeiran architecture studio led by the architect Roberto Rodrigues.

§ 1 The problem

Think

The challenge was to develop a visual language that reflected the strong and unique identity that emerged from the long conversations about the concept.

Fig. 1 The logo.

§ 2 Where the idea came from

Think

For Cubic, the inspiration came from its line of architecture, where the repetition of a simple form produces a complex structure.

§ 3 Building the symbol

Create

In this case, a cube gives rise to an entire typeface developed for the brand.

Fig. 2 The lines and measurements of the logo, in modules.

§ 4 Technical information

Create

The result is a unique visual identity, created from the positioning and philosophy of the architect Roberto Rodrigues.

Colours: Pantone P 179-5 C · Pantone P 179-14 C

A Pantone P 179-5 C swatch on a grey concrete corner. — Fig. 3 The two colours, Pantone P 179-5 C and Pantone P 179-14 C.

A Pantone P 179-14 C swatch on a dark, porous stone surface. — Fig. 3 The two colours, Pantone P 179-5 C and Pantone P 179-14 C.

§ 5 Final work

Create

Fig. 4 The brand applied: the hard hat.

Fig. 5 The card, the tote bag and the mugs.

§ 6 People involved

Nuno Serrão, Creative Director
Andreia Rodrigues, Designer

urbanistas thinks, experiments and creates

§ 1 The problem

§ 2 Where the idea came from

§ 3 Building the symbol

§ 4 Technical information

§ 5 Final work

§ 6 People involved

Contacts